My Philosophy
Why Am I So Fucked Up? Why Can't I Solve This? What's My Blindspot?
You're a creative professional stuck in a corporate job that's slowly suffocating your artistic soul. You have talent, you have dreams, but somewhere along the way you were convinced that art doesn't pay the bills.
If you're here, you already know the pain. You've tried making time in your busy life for creativity, but it's not as simple as setting a calendar reminder. You've had phases of productivity that always fade away. When you're not creating, you feel like you can't breathe. You get grumpy with family and friends because something deep and fundamental to your existence isn't being expressed.
You know this pattern all too well: Coming home too drained to pick up your camera, guitar, or pen. Buying gear thinking it'll solve the creative block. Scrolling Instagram feeling bitter about other artists' success. That 3am feeling of "I'm wasting my life."
Sound familiar? Good. You're in the right place.
Here's What's Really Going On (The Diagnosis)
You're struggling because you've created an elaborate story to excuse yourself from being creative: "I'm too busy, work is more important, my partner doesn't understand, I'm too old for that."
Meanwhile, you spend hours on YouTube watching tutorials and gear reviews, hoping to find the magic solution that will finally unlock your creativity. But it just leads you down another rabbit hole of shiny object syndrome.
Here's what you haven't addressed: You still haven't repaired your relationship with your creativity. At some point, someone you trusted—a parent, teacher, or society itself—convinced you that your art has no value. They told you to "be practical" and "pay the bills," so you buried that creative part of yourself.
The real problem isn't time management. It's that you've internalised the wound that says your creativity doesn't matter. You've made it secondary to everything else in your life, when in reality, it's fundamental to who you are.
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What Happens If You Don't Change This? (The Prognosis)
Worst case scenario: You'll stay stuck in this loop for the rest of your life. You'll miss the opportunity to live authentically and create something meaningful. That unexpressed creativity will become toxic—showing up as resentment toward other artists who are "living your dream," or as bitterness that poisons your relationships.
The pain you feel now? It only gets worse when suppressed. Creativity demands expression. When we deny it, it shows up in destructive ways—self-medication, acting out, pushing away the people we love.
Best case scenario: You recognise that creativity isn't optional for you. You stop treating it like a hobby and start honouring it as a core part of your identity. You create space for it, heal the wound that convinced you it doesn't matter, and build a sustainable practice that fills you with purpose.
What You Actually Need (The Prescription)
Whether or not we work together, here's what needs to happen:
The SPACE Framework: Creating Real Room for Your Creativity
Everything I do is built around creating genuine SPACE for your creativity. Not just time slots in your calendar, but a complete environment where your creative self can thrive.
S - Sanctuary Create sacred space for your creativity—both internal and external. This means dealing with digital distractions that hijack your creative energy, setting up physical and mental environments that support your art, and learning to protect your creative time like the precious resource it is.
P - Play Most creatives have forgotten how to play. Rediscover this by lowering the stakes so you can experiment without fear, finding joy in your creative process again, and building the courage to try things "just to see what happens."
A - Attention Your attention is your most valuable creative tool. Sharpen it by learning what truly deserves your focus versus what's just noise, developing the skill of deep, sustained attention on your art, and feeding your creative mind with genuine inspiration, not digital junk.
C - Connection Creativity thrives in community, not isolation. This includes nurturing your relationship with fellow creators and supporters, connecting to something larger than yourself through your art, and building the support system that keeps you going when things get tough.
E - Elevate Real progress requires conscious growth and celebration. Focus on recognising and celebrating your creative milestones, learning when to refine, when to let go, and when to ship your work, and building sustainable momentum that lasts.
Beyond SPACE: The Deeper Work
Heal the Wound - Process the experience that convinced you your art doesn't matter. Until you address this, you'll keep sabotaging yourself.
Fall in Love with the Process - Stop waiting for perfect conditions or guaranteed outcomes. Learn to find joy in the act of creating itself, regardless of results.
Commit Long-term - This isn't a quick fix. It's about fundamentally changing your relationship with your creativity and learning to prioritise what matters most.
My Controversial Take: Creativity Isn't a Hobby—It's a Human Need
Here's what nobody wants to admit: Treating creativity like a weekend hobby is slowly killing your soul.
Society has convinced us that creativity is optional—something for when we've finished the "important" work. But here's the truth: creativity is as essential to human wellbeing as food, sleep, and connection. When we suppress it, we don't just lose our art—we lose ourselves.
The mainstream narrative tells you to be practical, climb the corporate ladder, and maybe you can "pursue your passion" when you retire. That's bullshit. Your creativity isn't something you can put on hold for 30 years and expect to still be there waiting for you.
Why you need to create Video: Beyond Your Day Job: Why Creative Expression Is Essential For Your Soul
The Teachers Who Shaped My Understanding
My approach has been influenced by brilliant minds who understand the creative process: Rick Rubin's insights on creativity as a spiritual practice, Steven Pressfield's wisdom on overcoming resistance, Brian Eno's explorations of ambient creativity, Malcolm Gladwell's perspectives on mastery, Seth Godin's thoughts on shipping your work, Carol Dweck's research on growth mindset, Ken Wilber's integral philosophy, and even Radiohead's fearless approach to artistic evolution.
Each has contributed to my understanding that creativity isn't just about making pretty things—it's about thinking differently, solving problems, and bringing beauty into a world that desperately needs it.
My Bigger Why: Freeing a Million Creative Minds
The world is a chaotic place filled with triggering and fear-inducing news. We're drowning in doom-scrolling and mainstream fear-based agendas. But here's what I know: we need all the creative thinkers freed from this mental prison and committed to their creative practice so they can produce works of beauty and solve complex problems for the world.
The beauty of art, music, photography, and filmmaking is thinking differently and alternatively from the mainstream narrative. Creative minds see solutions that others miss. They imagine possibilities that others can't conceive.
I'm on a journey to inspire 1 million stuck creatives to pick up their paintbrushes, cameras, pens, and instruments to get back to a regular practice. Not just for their own wellbeing, but because the world needs what they have to offer. Together, we can make the world a more beautiful, inspiring, hopeful place for ourselves and future generations.
Your creativity isn't selfish—it's essential. The world needs your unique perspective, your solutions, your beauty.
The Bottom Line
Your creativity isn't a hobby. It's not something you'll get to "someday." It's a fundamental part of who you are, and honouring it is the difference between living authentically and merely surviving.
The question isn't whether you have time for creativity. The question is whether you can afford to keep ignoring it.
Ready to stop making excuses and start making art?
Book a Call or Get the Starter Kit to begin creating real SPACE for your creativity.
P.S. - You've made it this far, which means some part of you knows this is true. Trust that part. It's trying to save your creative soul.